Brazil's Top Film & Television Apps Q4 2020: A Sensor Tower Data Analysis

As 2020 came to a close, the digital landscape for Film & Television apps in Brazil witnessed varying degrees of user engagement and financial success. In this article, we'll delve into the performance of the top five contenders in this sector, as reported by Sensor Tower.

Globoplay: Novelas, séries e + saw a consistent user base, with weekly active users hovering around the 5.5M mark, peaking at 5.68M in the third week of December. Downloads showed a downward trend from 270K at the end of September to 169K by the end of December. The revenue also tapered off from approximately $590K to $296K in the same period.

Disney+ made a splash with a staggering 4.9M downloads in the second week of November, coinciding with its launch. Weekly active users peaked at 5.2M in the same week but gradually decreased to 3.88M by the year's end. The app's revenue surged to $692K in the third week of November but experienced fluctuations, rounding out the quarter at $313K.

Netflix remained a strong performer, with the number of active users increasing from 33.4M to 36.5M throughout the quarter. Downloads saw a slight uptick from 392K to 463K. Revenue figures, however, showed a mild decline from $97K to $73K.

HBO GO ® - Filmes e séries experienced a steady revenue stream, starting at $72K and closing the quarter at a similar $65K. Downloads peaked at 61K in the final week of December, while active users saw a modest rise from 265K to 266K.

Crunchyroll showcased a growth in active users from 790K to 1.12M. Downloads reached their zenith in the third week of December at 202K. Revenue exhibited a slight increase from $50K to $57K during the quarter.

For those seeking more comprehensive insights into the performance of Film & Television apps, detailed analytics are available through Sensor Tower. The data presented provides an overview of how these apps fared in terms of downloads, revenue, and user engagement during the last quarter of 2020 in Brazil.